About Us

Fruit of the Vine Boutique & Fine Art is a creative collaboration led by Beth Vannoy, Christie Younger, and Ashley Frazier. What began as an outlet for Beth in 2019, has grown into a multifaceted business rooted in friendship founded on a shared love of style, creativity, and faith.

Together, they curate a collection of fashion, art, and thoughtfully selected goods that reflect a balance of beauty, quality, and individuality. Their approach is personal and evolving—shaped not only by their aesthetic, but by the life they’re building alongside it.

In addition to the boutique, the three partnered to create The Charm Bar Company, expanding their reach into customizable jewelry and new creative ventures under CB Co Brands, with more to come.

At the heart of it all is a shared desire to build something meaningful—where creativity, business, and faith intersect, and where others feel invited in.

 

Fruit of the Vine Boutique was founded by local attorney, Beth Vannoy. Her journey from corporate law to boutique entrepreneurship is a testament to the transformative power of faith and resilience. As a member of the Board of Directors and the Chief Legal Officer at Window World, Beth's professional trajectory seemed to epitomize success from an outsider's perspective. However, the birth of Beth’s second son and his diagnosis with the rare disease, MCADD, began to stir a deeper calling within her soul.  In 2018, she founded Minutes Matter - MCADD, a nonprofit dedicated to raising awareness about MCADD and the need for more timely newborn screening.  Beth’s path then intertwined with ONEHOPE Wine, a company dedicated to giving back to the rare disease community (among many other causes) through the sale of their wine.  It was through this partnership with ONEHOPE that she began Fruit of the Vine.  In her free time, she offered wine tastings in her mother’s antique shop, raising awareness and money for her nonprofit... READ MORE ABOUT BETH HERE...

 

Christie Younger is a North Carolina native with roots in Chapel Hill, Boone, and Raleigh, now living in Wilkesboro. She is an artist and co-founder of CB Co Brands, home of The Charm Bar Company and other growing ventures.

She studied biology at Appalachian State University, though she’ll always be a Tar Heel at heart, having grown up in Chapel Hill around the Dean Dome. Her path didn’t follow a straight line, but creativity found its way into everything she does... READ MORE ABOUT CHRISTIE HERE... 

 

Ashley Frazier, with a background in project management and a heart for service, completed the trio that would propel Fruit of the Vine into new realms of possibility. Ashley Frazier’s journey from sets and merchandising at Lowe's Companies to joining the team at Fruit of the Vine reflects a blend of professional growth and divine providence. Her expertise in business and merchandising complements the collective vision of the trio, adding a new dimension to their partnership. Beth brought in her manager at Fruit of the Vine Boutique, Ashley Frazier, to assist with Angel of Hope which allowed Christie and Ashley to collaborate and develop a friendship together. Ashley's expertise in business and merchandising added a new dimension to their partnership... READ MORE ABOUT ASHELY HERE...